From there Janice joined P&G where she was promoted to head of Canadian Public Affairs and reported to the President. At P&G, she proved the business value of public relations and introduced influencer marketing which helped achieve breakthrough sales on brands like Tide, Olay, Cover Girl, Pampers, Mr. Clean, Febreze and Swiffer. She also expanded the company’s public relations capability and led the development of a global model for PR measurement.
In addition to brand PR, Janice managed P&G’s corporate communication, handling acquisitions, restructurings, plant closures, activist boycotts, corporate and product issues, and media investigations. She also created a strategic philanthropy model that increased the recognition P&G received for its donations. It resulted in such partnerships as the P&G Walk/Run for United Way, the White Ribbon Ivory Dadwalk, the Pampers Back-to-Sleep Campaign for SIDS Awareness and the P&G Family Centre at Belleville General Hospital among others.
At the height of the real estate boom, Janice joined Tarion Warranty Corporation (then known as the Ontario New Home Warranty Program) to help the company address long-standing reputation issues. She led a re-branding that increased awareness and improved reputation by 20% within 12 months and developed research tools to help builders improve customer service.
Her experience spans a variety of industries including financial services, technology, hospitality, entertainment, food and beverage, real estate and mining.
Janice has assembled a talented group of professionals with varied backgrounds to help Strategic Ingenuity’s clients effectively use public relations to meet their business goals.