We start by understanding clients’ objectives, goals and criteria for success. We analyze their business landscape, assessing marketplace trends, competitors, media coverage, customer preferences and behavior. We take the time to understand who their stakeholders are, what they think about the company’s brand, issue, product or service and what influences them. This generates valuable insights which form the basis of a strategic and creative communication plan. We believe public relations works best when integrated with other elements of communication and marketing. This helps deliver a consistent message to all audiences—whether internal or external.