Cause Marketing and Strategic Philanthropy

Supporting or aligning with a cause is a great way to create stakeholder engagement.

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Supporting a cause is an effective and meaningful way for a brand or company to communicate its mission and values. The right partnership not only provides community support, it can increase awareness about a product/service, build sales, help with recruiting and retention, and generate goodwill for an organization or industry. We have worked in corporate philanthropy and cause marketing for more than 20 years with brands and companies in industries ranging from consumer packaged goods, financial services, mining and real estate. We understand what’s needed to create successful and sustainable partnerships.

SERVICES

“Janice worked with a group of senior executives to create Mining4Life, a signature fundraising event. The results couldn’t be more outstanding. The event has sold out three years in a row and raised $8.5 million to date. Her impressive marketing and event management skills helped us create a sought-after event we hope to sustain well into the future.”
- Aaron Regent, former CEO Barrick Gold